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Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible.
We market to strangers so some of them will raise their hand with at least potential interest in what we have on offer.
We market to our clients and customers in [...]
Let me ask you a question – what do you think is the best direct marketing solution for your small business?
Is it direct mail?
Is it telemarketing?
Is it door to door marketing?
Is it email marketing?
Which one is it? If your answer was email marketing, pat yourself on the back. It is the right answer. If your [...]
There are many keys to success for a small business and one of the most important is how cost effectively you acquire new customers and clients. The better you are at attracting new business for less money than your competitors the more profitable you are likely to be – assuming that the cost of getting [...]
