Multi-Channel Campaign Tracking
http://www.advmediaproductions.com/web-site-analytics.html
A Strategic Approach to Integrated Marketing
Part 4—Cross Media Campaign Tracking
Louise Rijk, VP of Marketing & Sales at Advanced Media Productions, discusses the ins and outs of multi-channel campaign tracking across various media, both online and offline, to set goals, define a target audience and identify strengths and weaknesses for both.
Duration : 0:8:58
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