Business advice: Stefan Tornquist on Online Marketing
In this business tv show, online marketing expert Stefan Tornquist, Research Director at Marketing Sherpa, explains why he believes most businesses engaging in online marketing are trying to do too much:
“We try to do way too much in this online age because not only do we have all of our offline tactics, the things that we were doing 15 years ago direct mail and radio, television and so forth but now since the, I started with the internet about 1995, at the time banner ads were the breaking technology and since then I’ve lost count of how many new opportunities, new things to learn and understand and new ways of testing those things have come about and it’s the most common mistake I see is trying to incorporate too many of these new options at the same time because really what you’re much better of doing a few things very well.
Paid search marketing, email marketing or your natural search, these bowl works of marketing you’re much better of doing those well, testing them, getting to know them really having them be a point of expertise than you are spreading your resources too think.
I mean I think it, at least in the [United] States, it is the watch word for every marketing department is that they don’t have enough time. It’s not always a question of money it’s almost always a question of having the time to do things well.”
See more business news television shows from Stefan Tornquist and more online marketing experts, as they gives their top expert business advice at http://www.yourbusinesschannel.com/section.aspx?section=marketing
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
Duration : 0:1:47
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It’s really …
It’s really tempting to start on a ton of projects knowing that all of them work well. You just have to pick and choose what’s best for you and your company.
Nice video. Hope …
Nice video. Hope we can connect as I am an entrepreneur also. Check out my videos and add me as a friend/subscribe to my channel if you like. Have a great day!
Nice Video. Check …
Nice Video. Check out TubeViews (dotnet) If you need your video exposed, It has really helped me a bunch. Be blessed!
Nice.
finally someone who …
finally someone who preaches quality in business! Glad to see an ecommerce expert is realistic about how to tackle web marketing
I totally agree …
I totally agree with Stefan’s advice. Sometimes I feel like I sometimes take on too much of a workload and find I can’t complete the tasks efficiently, so I would definitely be better off taking on less and succeeding in those few things…
yep – good advice – …
yep – good advice – spreading yourself too thin is an easy situation to get into.
Doing things well …
Doing things well creates opportunity to extend your business…makes great sense.
“You are much …
“You are much better off doing a few things well” – couldn’t agree more.
This is commonplace …
This is commonplace in so many businesses and even specialist marketing companies make the same mistakes when working on others behalf. Liked the way the video was short, sharp and punchy.
Stefan is quite …
Stefan is quite correct when he says that people are time poor these days. There are so many developments happening in the area of marketing that is is nearly impossible to do everything and do it well.
Great advice and I …
Great advice and I also really liked the frame the clip was put it, made it more effective than an ordinary internet interview.
I always believe in …
I always believe in the concept of “Less is More”, so I can’t help but agree with Stefan on this. Have one thing but one good thing for the world to see and appreciate.
Sometimes you can …
Sometimes you can spread yourself too thin,you are better taking that extra time and doing a few things well, great advice
Always great advice …
Always great advice from the guys at Marketing Sherpa. They’ve provisionally confirmed more interviews.