Articles Marketing and Small Business Email Marketing The Perfect Marketing Combination
… Did I mention that this is a small business marketing strategy that costs next to nothing, other than your time researching and writing the articles themselves? You can easily set up an autoresponder system powered by a shopping cart program and distribute these articles in the form of an email newsletter.
This is not your conventional newsletter that requires you to go to the printer and distribute a three or four page synopsis of what’s going on in your company or community. It is an electronic version of that old-fashioned, and in its time, most effective marketing and customer retention tool.
In order to set up your 21st century email newsletter, you need a small business marketing strategy that allows you to gather e-mail addresses. Let’s say that you start out with one of your customer’s e-mail addresses. You send them a copy of your electronic newsletter. (Always ask for permission first)
If the newsletter includes some bit of advice that their friends would find interesting, encourage them to send it along to them. Research indicates that most people have at least six friends that they contact regularly.
Read “How to Create an Effective Articles Marketing Strategy”
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