Email Data Source now tracking competitive offers via Twitter
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David Spark here, reporting for ad:tech at ad:tech NY 2009.
Spoke with Andrew Jacobson, Senior Vice President, sales for Email Data Source, a company that for years has been tracking competitive email marketing campaigns. I asked Jacobson what were some of the most effective emails. The ones that had the highest open rates. And he surprised me when he said Welcome emails. Simple emails that are sent immediately after you sign up for a service.
At the show, Email Data Source announced that theyre now tracking competitive Twitter offers. If a company tweets out an offer with a link, Email Data Source will track that tweet, link, and scrape the offer page and let you know whos doing the best in your market.
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