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The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products to compensate for longstanding existing markets that have declined or shifted overseas. Some bold steps were needed to rethink what to do with the wool from the sheep they raise on their 30,000 acre ranch in Eastern Oregon. Their solution? Direct, value-added marketing to yarn retailers and apparel designers.
This is the first in a series of how-to videos funded by the Sustainable Agriculture Research and Education (SARE) program and produced by Cooking Up A Story. SARE is pleased to be part of this cooperative venture, and to share the rich heritage, knowledge, and individual stories of some of our past farmer grant recipients. As Jeanne Carver notes in the video, SAREs Farmer Rancher Grants program provided critical assistance for them as they embarked on a new marketing approach.
Duration : 0:13:56
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You’d think a …
You’d think a rancher would be more conscious of Green practices. Besides the excess plastic, there’s the zipper and the bell. All that stuff will be sitting in landfills for a few thousand years just so somebody could have some yarn…
I’m with …
I’m with faylinameir. The packaging looks like the same stuff they use for our comforters. Cut the packaging in half and be more green friendly.
omgoodness kiss the …
omgoodness kiss the lamb thats gonna be lambchops? eeep
Wonderful! I was …
Wonderful! I was beginning to worry that you processed and dyed the wool yourself. I checked out your website and got the answer. Lovely wool. I’ll pass this on to my local knitting shop in case he’d like to carry your product.
What lovely, sweet-faced sheep you have!
i have a problem …
i have a problem with their packaging, thats a BIG waste of plastic, did you see how little was actually in that bag. Not to mention the page protector they put their paper in. Cut the packing in half, and wrap the paper around the yarn and then put it in the new half size packaging. More eco friendly and would save you money in the long run. Seriously =\