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Multi-Channel Campaign Tracking

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A Strategic Approach to Integrated Marketing
Part 4—Cross Media Campaign Tracking

Louise Rijk, VP of Marketing & Sales at Advanced Media Productions, discusses the ins and outs of multi-channel campaign tracking across various media, both online and offline, to set goals, define a target audience and identify strengths and weaknesses for both.

Duration : 0:8:58


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This entry was posted on Wednesday, October 28th, 2009 at 8:40 pm and is filed under Email Marketing Tracking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Multi-Channel Campaign Tracking”

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